Planning for Commercial Project
Props: Due to the fact that our commercial is for Gatorade, the main focus will be a Gatorade bottle. The rest falls under costumes or purely background material.
Costumes: Our group members are both going to be actors, with a main focus on one of them. Both will be wearing athletic-style clothes, lighter in color (either light gray or actually colored). They will be wearing shoes which would be considered typical for running, but not specifically running shoes due to their cost.
Schedule:
9/22/21: Our group researched commercials of the same form with similar products to develop an idea of what the conventions for this type of film are, and did basic planning for our commercial, such as costume ideas and the continuity of events.
9/24/21 and 9/28/21: Our group will be coordinating and planning for our commercial further, and possibly making minor tweaks to the plot, visuals, or other features. We will also be storyboarding our commercial on these dates.
9/30/21 and 10/4/21: Our group will be filming for our commercial on these dates, and will be gathering all necessary shots, narration, and retakes if they are needed in our project.
10/6/21 and 10/8/21: Our group will be editing on these dates- adding sound effects, touching up other audio, potentially manipulating the palettes to convey and evoke certain emotions, and placing cuts in the video. If necessary, we may also be doing retakes on these days, to appropriately capture shots we may have missed.
Our project will be complete on 10/8/21.
On 10/13/21, we will be completing a reflection on our commercial project.
Location:
We will be filming our commercial primarily on the track field, and will feature our actors utilizing a section of the track for foot racing. If we cannot film on the track due to weather or other circumstances, an alternate filming may take place elsewhere on campus.
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